In case you missed it, last October I published a blog post about value-based pricing, a strategy of setting prices based on a consumer's...

During my career, I have grown to become very sceptical of one word that gets thrown around the business world. That word is strategy....

I am glad to say that the days of the one-size-fits-all approach to marketing is a becoming a distant memory. That is not to say there...

How many of you have read the Brand Report Card by Professor Kevin Lane Keller? The Harvard Business Review published it early 2000 and I...

I have been very fortunate to work in brand marketing for many years as a marketer but also as an educator. With hundreds of students...